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Know Your Audience Now that you have a better idea of who you want to be. you can consider targeting a more specific audience. Already. you can see how the first step ties into the second. Look at creating a more detail buyer persona for your audience and focus on what will attract them to your social mia pages. Some things to consider when looking at your target audience are: Age Location Job title Income Pain points or challenges (that your business can solve) Interests or hobbies Values or goals (to tie into social issues they care about) Most us social network “Social mia isn’t a notice board.
It’s about what people are interest in. So you’ve got to understand who you are talking to. what they’re interest in. and how to talk to them in a meaningful way.” says Mischa McInerney. CMO at the Digital Marketing Institute. 3. Know Your Social Mia Channels You have to know where you are and how you are performing on social mia. That means doing an audit of your social mia presence. Here’s your social mia audit checklist: Which platforms are you using? Are your pages fully optimiz using platform features such as photos.
cover images. bio/about. etc.? results? What posts get the best results (e.g.. likes and shares)? Who is connecting with you? How Switzerland Phone Number List frequently are you posting? You want to establish what is working and what is not. You can also take a look at what pages are most challenging to maintain compar to the results – in other words. are they worth the effort or could you use your time elsewhere? There might be a ne to take down some of your pages to focus on the social mia channels that make the most sense for your brand.
